Philips Wins Red Dot: Best of the Best for i9000 Prestige Ultra
We're thrilled to congratulate the Philips Grooming & Beauty team on winning a 2025 Red Dot: Best of the Best award for the i9000 Prestige Ultra - the brand’s most advanced shaver to date.
With consumer expectations evolving toward richer and more intuitive digital experiences, Philips set out to reimagine (or elevate) the grooming interface. The i9000 Prestige Ultra delivers on that ambition with adaptive SkinIQ technology, intelligent pressure and motion sensors, and five personalized shave modes.
Play&Co collaborated closely with the Philips Experience Design team to craft the user interface for the i9000. As the first full-color UI in the Prestige range, it sets a new benchmark for digital grooming experiences. Our role included designing the visual language, iconography, motion design, and interaction principles to create a seamless, elevated experience from the very first use.
"Partnering with Play&Co on the i9000 Prestige Ultra was instrumental for us at Philips. Their fresh perspective and expertise in digital interface design complemented our deep subject-matter knowledge perfectly. Together, we crafted an intuitive, visually stunning UI that sets a new standard for the male grooming category."
Georges Beaujean
Experience Design Leader
Philips Grooming & Beauty
“Designing digital experiences that feel both effortless and high-performance is always a challenge worth chasing. Working with the Philips team gave us the opportunity to reimagine what a grooming interface could be — tactile, responsive, and elegant in its simplicity. It’s incredibly rewarding to see that work recognised at the highest level.”
Brendan Hutchieson
Founder & Director
Play&Co Creative Group
This Red Dot recognition is a proud milestone for everyone involved. It reinforces the value of creative partnerships and the growing importance of thoughtful UI in shaping category-defining products.
Explore the award-winning i9000 Prestige Ultra at philips.com, or discover more winners at red-dot.org.
About the Red Dot Design Award
The Red Dot Design Award is one of the world’s most respected design competitions, celebrating excellence in product design, communication, and design concepts. Each year, an international jury selects standout projects that demonstrate innovation, clarity, and outstanding quality. Winning a Red Dot: Best of the Best places a design among the top of its class globally.
View the Philips i9000 UI Case Study →
