DAVY Powersports

Practical electric trucking solutions for the future.

In high-performance powersports, credibility is everything. Riders demand products that are lighter, stronger, and tougher, and they expect those claims to be proven, not promised. As the UTV market continues to mature, advancing rapidly toward automotive-level engineering and execution, the bar for performance and trust has never been higher.

DAVY Powersports was created to meet that moment. As a new brand born from DAVY Industries and its advanced alloy development, the challenge was clear: translate deep material innovation into a first product that could earn immediate credibility in one of the most demanding off-road environments.

Play&Co partnered with DAVY from inception to help define and deliver a complete system, spanning brand strategy, product identity, engineering alignment, development and validation, art direction, and digital execution. Starting with forged wheels as the inaugural product, we helped DAVY turn material science into measurable performance, and performance into belief, setting a new benchmark for strength-to-weight in the category.

Scope

Strategy
Brand Identity
Art Direction
Industrial Design
3D Visualization
Prototyping
Packaging Design
Content
Brand Activation

DAVY Powersports

Material Science at Speed

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In high-performance powersports, credibility is everything. Riders demand products that are lighter, stronger, and tougher—and they expect those claims to be proven, not promised. As the UTV / Side-by-Side market continues to mature, advancing rapidly toward automotive-level engineering and execution, the bar for performance and trust has never been higher.

DAVY Powersports was created to meet that moment. As a new brand born from DAVY Industries and its advanced aerospace-grade alloy development, the challenge was clear: translate deep material innovation into a first product that could earn immediate credibility in one of the most demanding off-road environments. 

Play&Co partnered with DAVY from inception to help define and deliver a complete system—spanning brand strategy, product identity, engineering alignment, development and validation, art direction, and digital execution. Starting with forged wheels as the inaugural product, we helped DAVY turn material science into measurable performance, and performance into belief—setting a new benchmark for strength-to-weight in the category.

Scope

Strategy
Brand Identity
Art Direction
Industrial Design
3D Visualization
Prototyping
Packaging Design
Content
Brand Activation

DAVY Powersports UTV riding through sand dunes

The Design Challenge

DAVY entered the powersports market as a new brand with a new material story in a category where credibility is earned through performance, not claims. Our challenge was to translate material innovation into a cohesive brand and product system that demonstrated measurable performance from day one.

Material Science at Speed

Material Science at Speed was the overarching design direction that anchored the program. Metallurgy informed material decisions, material shaped product design and innovation, collectively they manifested as the brand.

Forged from First Principles

Engineered to prove the alloy, the inaugural forged wheels translate strength-to-weight gains into measurable advantage.

Developed from a single forged blank, the modular designs balance structural efficiency with manufacturing rigor. Inspired by Baja and Group B rally, the forms are recognizable in motion, designed to gain character through dirt and real-world use.

DAVY forged wheel product design system overview diagram illustration

DAVY wheel bolt pattern technical diagram

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Material was removed wherever possible, sections were optimized for strength and stiffness, and the raw finish was retained to eliminate unnecessary coating weight.

The restrained geometry reflects that discipline, delivering ~20% weight reduction, up to +83% greater impact strength, and 289% higher cumulative impact force versus the leading competitor.

DAVY forged wheel lightweight detail view 1

DAVY forged wheel lightweight detail view 2

ARP bolt hardware used with DAVY forged wheels

DAVY DA-6061-T6 exceeds aerospace-grade alloy specification graphic

From material science and forging through FEA simulation, lab impact testing, and real-world validation, production readiness was engineered into the program. Working alongside an industry-leading manufacturing partner, development rigor became part of the brand story, making validation visible and credibility measurable.

DAVY forged wheel with stone finish at manufacturing facility

DAVY wheel manufacturing process at HRE facility

DAVY Powersports wheel packaging design hero shot

DAVY forged UTV wheels packaging system design exploded view

A Scalable Packaging System

Modular and plastic-free, the packaging system is both curbside recyclable and adaptable across the full wheel range. Built to protect and scale, it is an extension of the brand’s technical discipline.

DAVY forged wheel main box packaging mockup

DAVY beadlock ring packaging box detail close-up

DAVY Powersports "Keep the Ride Going" campaign hero image

Celebrate the Places we Play

Shot across desert, dunes, and forest landscapes in Oregon, the launch campaign positioned Davy in its natural habitat, pairing technical credibility with the freedom and emotion that define UTV culture.

Play&Co led art direction and end-to-end production, from location scouting and vehicle preparation to managing crew and overseeing post-production, ensuring every asset reflected the brand’s performance-driven ethos. 

DAVY UTV navigating desert whoops terrain

DAVY Powersports launch campaign — desert and dunes photography [2]

DAVY Powersports launch campaign — desert and dunes photography [3]

DAVY Powersports launch campaign — desert and dunes photography [4]

DAVY Powersports launch campaign — desert and dunes photography [5]

DAVY Powersports launch campaign — desert and dunes photography [6]

DAVY Powersports launch campaign — desert and dunes photography [7]

DAVY Powersports launch campaign — desert and dunes photography [8]

DAVY UTV on dunes — campaign closing shot