The toothbrush market is evolving rapidly, driven by consumer demand for affordable, design-forward solutions that don’t compromise on performance. Yet, this shift comes with challenges. Consumers are often forced to choose between basic manual options and premium powered devices, leaving a gap for products that balance cost and design.
Philips One bridges this gap by offering an elegant, yet affordable powered toothbrush for those who value simplicity and style. Play&Co partnered with the Philips Experience Design team to craft a complete solution—from shaping the visual identity and prototyping to developing the color, material, and finish strategy, all culminating in a refined collection and unique accessories.
Emphasizing the importance of understanding evolving consumer habits, we engaged in thorough user and market research to inform the design process, ensuring that Philips One served new consumer expectations and lifestyle needs.
Engaging in high-energy brainstorming and concept sessions, our team fostered a collaborative environment that nurtured innovative ideas and solutions.
Conscious of new user preferences, the design focused on creating an affordable yet aesthetically pleasing product that appealed to a broader audience.
Through iterative prototyping and detailed design specifications, Play&Co refined the concept until it met both functional and aesthetic standards.
Designed to shine on social. Our design process was driven by creating compelling product narratives and photogenic features that were directly translatable to social media and other marketing platforms.
Emphasizing the importance of understanding evolving consumer habits, we engaged in thorough user and market research to inform the design process, ensuring that Philips One served new consumer expectations and lifestyle needs.
Engaging in high-energy brainstorming and concept sessions, our team fostered a collaborative environment that nurtured innovative ideas and solutions.
Conscious of new user preferences, the design focused on creating an affordable yet aesthetically pleasing product that appealed to a broader audience.
Through iterative prototyping and detailed design specifications, Play&Co refined the concept until it met both functional and aesthetic standards.
Designed to shine on social. Our design process was driven by creating compelling product narratives and photogenic features that were directly translatable to social media and other marketing platforms.
