Philips Sonicare

DATE

2015-Present

CLIENT

Philips Sonicare

DELIVERABLES

Strategy

Industrial Design & Development

Prototyping

Designing a new language for Sonicare's accessories portfolio

There is a rapidly increasing awareness of the benefits of a daily oral healthcare regime for one’s general health and well-being. As the market leader in oral healthcare technology products, Philips Sonicare is innovating in areas such as design, connected technology and relevance to increasingly mobile lifestyles.

As a trusted supplier of design services, Play&Co has been working with the Sonicare design team to define the design language for future products and drive industrial design of parts of the portfolio.

A first taste of the work is the Charging Travel Case for the flagship DiamondClean toothbrush.

Philips Sonicare