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Simplifeied

DATE

2018

DELIVERABLES

Strategy

Industrial Design & Development

Brand Identity Design

Sustainability designed.

Chicago-based start-up, Simplifeied, asked us to design and develop a sustainable duffle bag for travel. Their mission was to develop a low footprint, yet premium product that addressed the needs of eco-conscious consumers. We conducted rounds of material research, scanning the globe for pioneering sustainable materials and technologies.

We then began rapid concept ideation that involved sketch ideation, prototyping all the way through to golden sample development with manufacturers. Additionally, we designed graphical narratives that captured the spirit of the brand through the Hindi elements of Prithvi earth, Vayu air, Jal water, Agni fire.

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Material Led Design

During our research, one material stood out for both its aesthetic and durability traits. Piñatex is a completely cradle-to-cradle substitute for leather. It is a natural textile made from waste pineapple leaf fibre. We incorporated Piñatex into core elements of the design to promote a balance of sustainability and luxury. To learn more, visit ananas-anam.com

Throughout the design process, we envisioned a wide range of concept expressions, details and features. As the project evolved, a leading concept was curated to emphasise simplicity, portability, convenience and exude a fun personality. From sketches to prototypes to color and material specification, we drove critical design decisions that fuelled a compelling marketing narrative that felt at home on social media.

Throughout the design process, we envisioned a wide range of concept expressions, details and features. As the project evolved, a leading concept was curated to emphasise simplicity, portability, convenience and exude a fun personality. From sketches to prototypes to color and material specification, we drove critical design decisions that fuelled a compelling marketing narrative that felt at home on social media.

Throughout the design process, we envisioned a wide range of concept expressions, details and features. As the project evolved, a leading concept was curated to emphasise simplicity, portability, convenience and exude a fun personality. From sketches to prototypes to color and material specification, we drove critical design decisions that fuelled a compelling marketing narrative that felt at home on social media.

Throughout the design process, we envisioned a wide range of concept expressions, details and features. As the project evolved, a leading concept was curated to emphasise simplicity, portability, convenience and exude a fun personality. From sketches to prototypes to color and material specification, we drove critical design decisions that fuelled a compelling marketing narrative that felt at home on social media.

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want to collaborate?

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Portland, OR, USA
+1 206 747 0336

Melbourne, VIC, Australia
+61 432 691 217

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