Industrial Design & Development
Defining a New Icon
Coming off the back of a successful launch for the Philips One toothbrush, Sonicare asked Play&Co to help them envision their inaugural cordless water flosser. Contrary to their countertop corded cousins, cordless flossers offer usability upsides like travel convenience, the ability to floss in the shower, and minimal countertop real estate.
Play&Co drove the creative direction and product conceptualization. We balanced technical constraints with design aspiration to deliver an iconic silhouette. Ensuring an easy and delightful user experience drove all aspects of the design, from intuitive user interface and grip zones to clever storage features and ease of refill.
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