DATE
2019
DELIVERABLES
Hewlett-Packard
DELIVERABLES
Strategy
Color, Finish & Material Design
Sample & Material Catalogue
To Meaningfully Bridge the Printer Aesthetic with the Evolving Workplace
We were brought into the project to design the color, material, and finish strategy for the new range of enterprise printers. HP's design team leaned on Play&Co to establish a strong Creative Direction framework that catalyzed organizational buy-in. We translated trends research into meaningful and flexible color propositions that serve a broad and emerging client base.
Material Research & Sourcing
Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.
Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.
Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.
Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.
Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.
1. Recycled PET felt acoustic dampening panels by DeVorm
2. Kareline®️ biologically degradable PLMS composites
3. Lifocork biocomposite cork compound by Hexpol TPE
4. Krion by Porcelanosa
5. Concrete Flex thin composite panel of flexible concrete
1. Recycled PET felt acoustic dampening panels by DeVorm
2. Kareline®️ biologically degradable PLMS composites
3. Lifocork biocomposite cork compound by Hexpol TPE
4. Krion by Porcelanosa
5. Concrete Flex thin composite panel of flexible concrete
1. Recycled PET felt acoustic dampening panels by DeVorm
2. Kareline®️ biologically degradable PLMS composites
3. Lifocork biocomposite cork compound by Hexpol TPE
4. Krion by Porcelanosa
5. Concrete Flex thin composite panel of flexible concrete
1. Recycled PET felt acoustic dampening panels by DeVorm
2. Kareline®️ biologically degradable PLMS composites
3. Lifocork biocomposite cork compound by Hexpol TPE
4. Krion by Porcelanosa
5. Concrete Flex thin composite panel of flexible concrete
1. Recycled PET felt acoustic dampening panels by DeVorm
2. Kareline®️ biologically degradable PLMS composites
3. Lifocork biocomposite cork compound by Hexpol TPE
4. Krion by Porcelanosa
5. Concrete Flex thin composite panel of flexible concrete
6. >50% recycled plastic content polymers
7. Woven recycled PET fabrics by DeVorm
8. FSA certified timber panels by Porcelanosa
9. Angel hair & GB60 recycled aluminum by Zahner
6. >50% recycled plastic content polymers
7. Woven recycled PET fabrics by DeVorm
8. FSA certified timber panels by Porcelanosa
9. Angel hair & GB60 recycled aluminum by Zahner
6. >50% recycled plastic content polymers
7. Woven recycled PET fabrics by DeVorm
8. FSA certified timber panels by Porcelanosa
9. Angel hair & GB60 recycled aluminum by Zahner
6. >50% recycled plastic content polymers
7. Woven recycled PET fabrics by DeVorm
8. FSA certified timber panels by Porcelanosa
9. Angel hair & GB60 recycled aluminum by Zahner
6. >50% recycled plastic content polymers
7. Woven recycled PET fabrics by DeVorm
8. FSA certified timber panels by Porcelanosa
9. Angel hair & GB60 recycled aluminum by Zahner
"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.
"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.
"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.
"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.
"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.
In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."
In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."
In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."
In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."
In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."
- Bart Massee, Senior Manager
Advanced Design & Design Strategy Team, HP
Portland, OR, USA
+1 206 747 0336
Melbourne, VIC, Australia
+61 432 691 217
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