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CMF Strategy for LaserJet Managed Printers

DATE

2019

DELIVERABLES

Hewlett-Packard

DELIVERABLES

Strategy

Color, Finish & Material Design

Sample & Material Catalogue

To Meaningfully Bridge the Printer Aesthetic with the Evolving Workplace

We were brought into the project to design the color, material, and finish strategy for the new range of enterprise printers. HP's design team leaned on Play&Co to establish a strong Creative Direction framework that catalyzed organizational buy-in. We translated trends research into meaningful and flexible color propositions that serve a broad and emerging client base.

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Material Research & Sourcing

Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.

Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.

Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.

Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.

Materials from the architecture, furniture and homewares industries were researched, sourced and evaluated for their cosmetic, sustainability, acoustic and performance characteristics. They were then mapped according to visual value, range curation, and ‘premium-ness’. Samples were sourced from pioneering companies across the globe and sent to HP headquarters in Boise, Idaho; where Play&Co met with the HP Design team to workshop, deep dive and engage in wider stakeholder meetings.

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1. Recycled PET felt acoustic dampening panels by DeVorm

2. Kareline®️ biologically degradable PLMS composites

3. Lifocork biocomposite cork compound by Hexpol TPE

4. Krion by Porcelanosa

5. Concrete Flex thin composite panel of flexible concrete

1. Recycled PET felt acoustic dampening panels by DeVorm

2. Kareline®️ biologically degradable PLMS composites

3. Lifocork biocomposite cork compound by Hexpol TPE

4. Krion by Porcelanosa

5. Concrete Flex thin composite panel of flexible concrete

1. Recycled PET felt acoustic dampening panels by DeVorm

2. Kareline®️ biologically degradable PLMS composites

3. Lifocork biocomposite cork compound by Hexpol TPE

4. Krion by Porcelanosa

5. Concrete Flex thin composite panel of flexible concrete

1. Recycled PET felt acoustic dampening panels by DeVorm

2. Kareline®️ biologically degradable PLMS composites

3. Lifocork biocomposite cork compound by Hexpol TPE

4. Krion by Porcelanosa

5. Concrete Flex thin composite panel of flexible concrete

1. Recycled PET felt acoustic dampening panels by DeVorm

2. Kareline®️ biologically degradable PLMS composites

3. Lifocork biocomposite cork compound by Hexpol TPE

4. Krion by Porcelanosa

5. Concrete Flex thin composite panel of flexible concrete

6. >50% recycled plastic content polymers

7. Woven recycled PET fabrics by DeVorm

8. FSA certified timber panels by Porcelanosa

9. Angel hair & GB60 recycled aluminum by Zahner

6. >50% recycled plastic content polymers

7. Woven recycled PET fabrics by DeVorm

8. FSA certified timber panels by Porcelanosa

9. Angel hair & GB60 recycled aluminum by Zahner

6. >50% recycled plastic content polymers

7. Woven recycled PET fabrics by DeVorm

8. FSA certified timber panels by Porcelanosa

9. Angel hair & GB60 recycled aluminum by Zahner

6. >50% recycled plastic content polymers

7. Woven recycled PET fabrics by DeVorm

8. FSA certified timber panels by Porcelanosa

9. Angel hair & GB60 recycled aluminum by Zahner

6. >50% recycled plastic content polymers

7. Woven recycled PET fabrics by DeVorm

8. FSA certified timber panels by Porcelanosa

9. Angel hair & GB60 recycled aluminum by Zahner

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"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.

"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.

"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.

"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.

"Working with Play&Co has immediately paid off, unlocking interesting new possibilities for our Advanced Printing portfolio. Interaction with them has been delightful, humble, and supportive. They have an unwavering drive to deliver world class provocative concepts that are grounded in reality. They handle all projects in a professional manner, with excellent project management and focused deliverables.

In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."

In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."

In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."

In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."

In my experience, there is no greater joy and creative value than working with a design team who rise above ego and walk right beside you on the uncertain path of product creation. Play&Co is that team; we are grateful to have them as a design partner."

- Bart Massee, Senior Manager

Advanced Design & Design Strategy Team, HP

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