Play&Co(nversations) is a design thinking podcast where we delve into the world of design and explore the endless opportunities that await designers and brands.

Michael Bergmann, a former Nike executive and accomplished entrepreneur, is a renowned innovation pioneer and best-selling author. His career, which includes co-founding IncubatorU, has left an indelible mark on the business world.

During his tenure at Nike, Michael Bergmann developed a passion for fostering innovation. His roles in product development and innovation were marked by boundary-pushing and consumer-focused excellence.

At IncubatorU, Michael Bergmann introduced the groundbreaking IncubatorU 5 Step methodology for innovation: Imagine, Identify, Initiate, Implement, and Integrate. These steps empower countless entrepreneurs and intrapreneurs to innovate and achieve business growth. This comprehensive framework is applicable to businesses of all sizes and types.

Michael Bergmann's influence extends beyond his corporate journey. His best-selling book, "Innovate from the Ground Up," offers readers invaluable insights into the innovation process. As a speaker and consultant, he inspires individuals and organizations to embrace change and chart a course toward a more innovative future.

Michael Bergmann's unwavering commitment to innovation, as exemplified by the IncubatorU 5 Step methodology, continues to shape business approaches. His legacy serves as a guide, encouraging us to innovate, adapt, and thrive in our ever-evolving world.