September 25, 2023
2 min read

Episode 7: How to Build a Design Agency with Michelle Berryman

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Play&Co(nversations) is a design thinking podcast where we delve into the world of design and explore the endless opportunities that await designers and brands.

Michelle Berryman, a graduate from the Georgia Institute of Technology, boasts an impressive and diverse design portfolio that includes exhibits, events, interiors, and user interfaces for various products. She has collaborated with renowned clients such as HP, Philips, Nike, and Siemens and is a founding Principal of Echo Visualization, LLC (EchoViz) in Atlanta. Michelle has held significant positions in the Industrial Designers Society of America (IDSA) and the International Council of Societies of Industrial Design (Icsid). Her passion for industrial design was ignited during her high school years when she witnessed her terminally ill mother benefit from assistive products, emphasizing the importance of user experience in design.

In 2000, Michelle pursued her Master’s at Georgia Tech, focusing on merging environment design with interactive media. Her research spanned hands-free proximity photography and assistive product interface design, culminating in a thesis on a heart rate monitor and lifestyle management tool for cardiac patients. During her academic journey, she was recognized as "Teacher of the Year" by her peers and faculty. Post-graduation, Michelle worked with the Georgia Tech Research Institute (GTRI), concentrating on product interface design and developing systems for rapid prototyping interfaces. Her endeavors also included designing assistive interfaces compliant with U.S. government regulations.

In 2002, Michelle co-founded EchoViz, an interaction design & user experience consultancy. EchoViz offers a plethora of services, from business analysis and digital strategy to graphic design and software development, always aiming to create an emotional connection with users. Since its inception, EchoViz has garnered multiple design awards and was acquired by THINK in 2012, where Michelle now serves as the Director of UX. Throughout her career, Michelle has received numerous accolades, including being named one of the “10 Innovators You Should Know” in 2005 and a nominee for the Women in Technology (WIT) award in 2006.


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