December 8, 2023
2 min read

Episode 14: Designers Discuss the Cybertruck [A Play&Co Sandbox Session]

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Play&Co(nversations) is a design thinking podcast where we delve into the world of design and explore the endless opportunities that await designers and brands.

In this inaugural episode of Play&Co(nversations) Sandbox Sessions, the Play&Co Design and Strategy team embarks on an in-depth discussion about Tesla's Cybertruck. Join our panel of experts - Brendan, Simon, Jason, Matt, and Tyler - as they engage in a comprehensive and enlightening dialogue about this groundbreaking vehicle.

The conversation begins with a detailed critique of the Cybertruck's design aesthetics. Far from the conventional, its bold, science-fiction-inspired contours are analyzed for their impact and implications within both the Tesla community and the broader spectrum of automotive design enthusiasts and skeptics.

Delving into the engineering prowess of the Cybertruck, the discussion examines the vehicle's robust construction and Tesla's signature electric powertrain. The team meticulously deconstructs the technical nuances that underpin the vehicle's appeal, offering a thorough understanding of its engineering marvels.

A significant portion of the dialogue is devoted to contextualizing the Cybertruck within Tesla's historical trajectory of disrupting the automotive industry. The team hypothesizes about its potential success or challenges in the rapidly evolving electric vehicle market, providing a nuanced perspective on its market viability.

The Cybertruck's distinctive windshield and singular wiper design also undergo rigorous examination. The team debates their functional and aesthetic merits, considering whether these elements represent mere stylistic flourishes or embody deeper engineering innovation.

Finally, the team puts their necks on the line and rates the Cybertruck based on a blend of market disruption, design sensibility, and engineering acumen. Who's giving it a thumbs up, and who's not so impressed?

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