Play&Co(nversations) is a design thinking podcast where we delve into the world of design and explore the endless opportunities that await designers and brands.

Join us as we stir into the captivating world of mixology with Jeffrey Morgenthaler, an acclaimed American bartender, author, and thought leader in the cocktail industry. Starting his bartending career in the late 1990s, Jeffrey has evolved from a passionate beginner to a revered icon in the world of mixology. His approach to cocktails blends creativity with meticulous attention to technique, elevating the drinking experience to an art form.

As an author, Jeffrey Morgenthaler is celebrated for his insightful and influential books, especially "The Bar Book: Elements of Cocktail Technique," a staple for both professional bartenders and cocktail enthusiasts. His writings offer a comprehensive look into the intricacies of cocktail making, from fundamental principles to advanced techniques.

Jeffrey is also recognized for his pioneering contributions to cocktail culture. He is credited with popularizing barrel-aged cocktails and the revival of classic recipes, infusing them with contemporary twists. His expertise extends to managing bar programs, where he has implemented his innovative ideas and high standards, significantly impacting the industry.

Beyond his technical skills, Jeffrey's philosophy on hospitality and customer engagement has shaped his approach to bartending. He advocates for a balance between creativity, efficiency, and the art of storytelling, making each cocktail a unique experience for the patron.

In our dialogue with Jeffrey Morgenthaler, we'll dive into his journey, his inspirations, the evolution of mixology, and the behind-the-scenes stories of his famed creations. This episode is not just for those who admire a well-crafted drink but also for anyone interested in the fusion of creativity, tradition, and innovation in the culinary arts.