Play&Co(nversations) is a design thinking podcast where we delve into the world of design and explore the endless opportunities that await designers and brands.

Scott Reames isn't just a historian; he personifies Nike's rich legacy.

From 1992 to 2021, Scott dedicated himself to meticulously documenting the extensive history of Nike, becoming the company's first-ever historian. His profound efforts went beyond mere documentation; they laid the foundation of Phil Knight's highly acclaimed memoir, "Shoe Dog," unraveling the story of Nike's evolution from its humble beginnings as Blue Ribbon Sports. Through nearly three decades of unwavering dedication, Scott didn't just document history; he became an integral part of it, amassing a wealth of knowledge unmatched by others. His role was pivotal in organizing the myriad artifacts that narrate the tale of this iconic shoe and apparel giant.

As we turn the pages of athletic innovation with Scott Reames in our podcast, we step into a world where the past meets the present. Scott's work with Phil Knight on "Shoe Dog" has become synonymous with the brand's narrative and brings a deep-seated understanding of Nike's brand DNA. This isn’t just a journey back in time; it’s an exploration of how the essence of brand DNA is central to nurturing a robust company culture, especially for a behemoth like Nike with a sprawling tapestry of design and innovation. In this episode, we're not merely revisiting Nike’s illustrious past; we're delving into the core of brand preservation and its critical role in driving a legacy brand like Nike forward into a future filled with boundless potential. Join us as we unravel Nike's narrative threads alongside Scott, uncovering how a profound appreciation of a brand's heritage is instrumental in propelling it into a future teeming with endless possibilities.